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Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Kizen’s Native Integration with Google Ads makes it easy to integrate with and track every click and campaign from Google Ads. Determine the number of new customers, leads, orders, and ROI generated by each campaign, ad group, and ad in real-time. Easily see which campaigns are most profitable and drive the highest value customers. Combine Google Ad data with your other lead sources to develop advanced contribution and attribution models.